Tranquilo Aruba required a redesign and asked us to make it look more modern. At the same time we took on the job of improving conversion rates with some smart changes.
The site is focussing much more on the visuals, showing pictures taken by Anthony, the Captain, himself. Some of these were taken from a helicopter hovering the area and that gives a great impression of what to expect when sailing with Tranquilo.
All products have their own page, and feature a compelling 'book now' button that is ensured to bring in more business.
CaribMedia is constantly improving their client's return on investment by studying and implementing best practices from the fields of usability, search engine optimization, web development and e-commerce.
Technically the site is basic, without bells and whistles. This however also makes the site good for promoting bookings. People tend to book quicker on simple sites with less distraction.
