Newsletter 021 - October 2009

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By Michiel van der Blonk

CaribMedia ta informabo - what's going on this month.

Welcome to the CaribMedia newsletter! We plan to maintain it regularly with information that will keep you informed about new trends, projects, opportunities, as well as important tips and stats. We welcome your feedback at any time!


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In the spotlight

visitaruba-screenshot_150.jpg VisitAruba.com - We are very excited and proud to announce that a completely redesigned and renovated VisitAruba.com has just been launched! 

Of special interest to our clients:

  • Your listing on VisitAruba.com has been upgraded to a full separate promotional page. On our old site listings would be shown on one page, underneath each other. The move to a full, separate page has several advantages including better search-engine visibility for your company. If you would like to have a custom picture in the top header image on your page - no problem! Send it to us and we will make sure its there! Please note that images are subject to approval and remember that the picture should lend itself to a horizontal orientation.
  • The full page has the potential for expanded information, links to more pictures, embedded video. Send these to us and we will include them on your pages at no additional cost!! If you have existing videos on Youtube that you would like to embed in your VisitAruba.com webpage, please let us know!
  • We have implemented a specials database which allows us to promote your special deals to all visitors. On our old site these were shown on our home page only but now they are shown on practically all pages!  Specials automatically expire and no longer appear once no longer valid - no need to worry about a special being shown when it is no longer available!
  • Specials are now available as an RSS feed, so any time we add a special, subscribers know about them right away!
  • Recommended sites: by default this tab in the sidebar is always expanded, and recommended sites links are shown not only on our home page, as was the case on our old site, but now shown on practically all pages of VisitAruba.com! 
  • Restaurant, Hotel and Car Rental clients have the feature of visitor reviews being shown on their pages. We will add this for more business types in the near future. The TruRatings system we implemented on ArubaRestaurants.com some months back is also being used for the Ratings and Reviews on the new VisitAruba.com
  • We have automated the permission-based mailing list database collection to be available to us quicker for contacting visitors with Aruba information, including information you send to us.



Read more


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Facts and Figures

Some information about the new VisitAruba.com: 

  • over 1700 pages
  • 10 persons worked on the project and put in over 4000 man hours to develop it
  • over 150 reviews available on the site right away
  • has six main sections 'About Aruba', 'Traveling to Aruba', 'Accommodations', 'Experience Aruba', 'Restaurants'and 'Getting Around', and several hundred sub-sections!

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Did you know?

  • The new VisitAruba logo is designed to reflect a colorful Caribbean flavor. The multicolored shapes reflect the shape of our island painted in multiple colors ranging from blue sky and turquoise water to vibrant purple flowers to bright sunshine and glowing sunsets.
  • That VisitAruba's tagline 'feels like home' was inspired by repeated feedback from visitors who return again and again to Aruba, and express that they really feel at home when in Aruba.
  • VisitAruba.com is truly a 'made in Aruba' product developed entirely in Aruba by a local team, and is based on CaribMedia's ContentXL Content Management System.

VisitAruba logo


New on VisitAruba

Where do we start?! There is so much that is new....

  • Completely new, modern site design which we feel is more representative of our Caribbean island, colorful, fun and vibrant
  • New VisitAruba.com logo reflecting a colorful Caribbean flavor (see Did you know)
  • New navigation for easier access to all information
  • Implementation of improved search for quicker access to more specific information
  • Updated photography and larger header images
  • Ratings and reviews for hotels, restaurants, car rentals, beaches, with several more in the pipeline!
  • Brand new Events database, searchable by day, by date range, or by name
  • Upgraded "Aruba Deals & Specials" categorized and searchable
  • Interactive Google Maps for hotels, restaurants, beaches, and diving locations, with several more in the pipeline!
  • Expanding sidebar with quick access to What's New, Specials, Events, My VisitAruba, Reviews, Recommended sites
  • More organized and modern advertising adhering to Interactive Advertising Bureau (IAB) standards
  • Improved Frequently Asked Questions (FAQ) database
  • Improved Business Directory with up to date information on over 1800 organizations in 30 categories, new look and powerful tag-search.

Read more about what's new on VisitAruba.com.

facebooktwitterRemember to become a fan of VisitAruba.com on Facebook and follow us on Twitter. Please note that our RSS news feeds of Aruba News (including articles you submit to us) are also capable of being distributed on this platform. Another good reason to send us your news updates!

We'd like to remind everyone again of our "Aruba Deals & Specials" page. This is our recession stimulus package. As a VisitAruba.com client you are entitled to have your specials listed there FREE of charge. We can also combine it with a news release on VisitAruba News, to boost your Aruba deal's visibility.

If you have newsworthy articles about your (tourism) business, feel free to send us pictures and text, and we will be happy to give you some extra exposure on the news section of VisitAruba.com. This is a FREE service for all clients of VisitAruba.


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Aruba Newsbits

  • Aqua Grill earns the Wine Spectator award of excellence. read more.
  • October 9 & 10 - Aruba Music Festival: Earth, Wind & Fire to perform in Aruba. read more
  • Annemiek van Vliet's photography expo at the Westin Art Gallery. read more

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A Tourist's Experience

"We recently purchased a two-bedroom suite at CDM and with last year's useage banked, were able to stay for two weeks."

read the rest of the trip report

Meet our team

CaribMedia celebrates the relaunch of VisitAruba.com.

It was all smiles at CaribMedia, following the "flick of the switch" from old to new. The CaribMedia team made it a point to pop the bubbly in celebration of the relaunch of VisitAruba.com. Its been a lot of hard work, sweat and tears (no blood thank God!) but worth every minute and every drop!

A big "Thank you" to you, our clients, for your patience while we worked on this big upgrade. We are confident that the improved look and features offered will translate directly into more business for all of you, by making Aruba's attractions and offerings much more vivid for Aruba visitors, first-timers and seasoned ones alike! If anyone browsing is undecided about where to take their Caribbean trip, we hope that after viewing our website they will definitely decide on Aruba!

Thank you of course to the entire team for making this happen, for all the preparation, development, testing, input and tons of patience! VisitAruba.com is tangible proof that a world-class destination website for Aruba is perfectly achievable with local resources and talent.

The next 'made in Aruba' project is already under way....stay tuned for a lot more!!