Caribmedia - issue 34

Welcome to the CaribMedia.com newsletter!
We hope that it will keep you informed about new trends, projects, opportunities, as well as important tips and stats. We welcome your feedback at any time!

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Steve Jobs Appreciation Article

How Steve Jobs Changed Capitalism

This month saw the passing of an icon. Steve Jobs had the uncanny knack of coming up with stuff people loved and just had to have. Thanks to Jobs, Apple have become synonymous with ease-of-use, coming out with devices and computers that are just plain fun to use, which look great and are often ground-breaking. This is no fluke. Steve Jobs had an obsession with the details, and focused in on getting the minute aspects of his products exactly right. This is what has set Apple apart and allowed it to "Think Different."


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Online Marketing

Five Reasons Why Websites Still Matter

There's a lot of movement towards having a strong presence on social media channels, particularly Facebook. However your own website is and remains your strongest platform, the place where you can elaborate and expand on your services and offerings. Ultimately social media channels should be a means to drive traffic to your website, and a means to interact directly with your clients, and those should be their main roles.


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Ways to Build Online Traffic and Boost SEO

Having a website and not driving traffic to it is meaningless. But that does not mean that you have to spend a packet in advertising or SEO to generate traffic. If you're prepared to spend some time and put in the effort there are several ways to generate traffic and raise interest in your website and services.


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Social Media

Google Plus vs. Facebook: Who's Winning?

What is Google Plus all about? And do we really need another social network? Some say its a knee-jerk reaction by Google to Facebook, after the dismal failure of Google Buzz to pick up any momentum. Competition is always good, and Facebook has already reacted to unique Google Plus features by stepping up its own offerings. This article explains what Google Plus has to offer vs Facebook.


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Life After 'Like': How to Mobilize Your Loyal Audience Into an Army of Active Influencers

This article covers how to distinguish between different types of social media followers you may have and how best to convert them to advocates for your brand.


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Google &SEO

Search Engine Land’s Guide To SEO: Top Tips &Tutorial

This article explains the most important things that can help you gain traffic from search engines such as Google and Bing. Consider it a starter tutorial on the fundamentals of search engine optimization. Not for the faint of heart.


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Google Forced to Release WikiLeaks Volunteer's Gmail Info

The downside of using free email systems such as Gmail, Hotmail, Yahoo etc. is that all your mail could be handed over to the FBI if they asked for it. For most of us that may not be such a big deal, but for this Wikileaks volunteer it definitely was.


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Web Design &Development

Flash who? Adobe gets serious about mobile, cloud &HTML5

For nearly 30 years, Adobe Systems has made the lion’s share of its revenue by selling multimedia and creativity software for desktop computers. But that focus on the desktop has grown increasingly out of touch in recent years, as the larger technology landscape has shifted toward heavier usage of mobile devices and software-as-a-service applications hosted in the cloud.


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Content Strategy - why is it important:

We, the people who make websites, have been talking for fifteen years about user experience, information architecture, content management systems, coding, metadata, visual design, user research, and all the other disciplines that facilitate our users’ abilities to find and consume content.


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Technology &Mobile

14 million Americans scanned QR codes on their mobile phones

The study found that a mobile user that scanned a QR code during the month was more likely to be male (60.5% of code scanning audience), skew toward ages 18-34 (53.4%) and have a household income of $100k or above (36.1%). The study also analyzed the source and location of QR code scanning, finding that users are most likely to scan codes found in newspapers/magazines and on product packaging and do so while at home or in a store.


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Facebook Platform goes mobile, starting with Apple iOS

In addition to an official iPad app, Facebook today announced it has extended the Facebook Platform to mobile. The move allows developers take advantage of social channels for app discovery as well as the Facebook Credits payment system.


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We welcome your feedback at any time!