How to Grow and Improve Your Business With Customer Feedback

Customer Feedback

Did you know that only 1 out of 26 customers complain?

Not getting complaints does not necessarily mean that you are doing a good job.

If you want to continue to improve and grow your business, you might want to find out what those other 25 customers are thinking. Your best course of action would be to collect your customers’ feedback through surveys.

In this article we will explain why and how you can collect feedback from your customers.

Why is customer feedback important?

Customers tend to have a different view of what you think they have of your business. Sometimes they see certain aspects in a different light, and that often results in new and favorable insights that you had probably never even thought of before.

The best feedback will always come from your customers because in the end, they are the ones who are experiencing your business in a way that you in all likelihood never will.

Here are some reasons why you should collect your customers’ feedback:

  • You can improve your product or service
  • You can make better decisions for your business
  • You can easily measure customer satisfaction
  • You can find out what people use and do not use on your website

These aspects can be improved with the feedback you received from your customers. It will help you have a better understanding of how they perceive certain elements of your business.

But how do you collect relevant customer feedback?

How to collect customer feedback

There are several ways to collect customer feedback. Conducting surveys is the most commonly used way to collect feedback. Let’s go over a couple of methods that you can use.

Live chat – Implementing a live chat function on your website can generate feedback quickly. When you have a live chat function on your website, customers are instantly able to contact you when they have problems. Chatting live with your customers can also create a better relationship between your company and your customers.

Feedback forms – You can implement a feedback form on your website and have customers fill them out. Although this is an easy way to collect feedback, you may not end up reaching everyone you want to reach. You only reach the people who see the feedback form on your website, so you have to make it prominent and clear.

Contacting – Another way to collect customer feedback is by actually calling your customers. This is not the easiest way to collect the data you need, and it is time consuming. However, this method does generate good responses.

Surveys – Conducting surveys can also help to gather customer feedback. You can either send surveys to your customers by postal mail, e-mail or even use your social media channels as a means for people to fill out your surveys.

Quick survey tips:

  • Keep questions simple
  • Only ask questions that you really need the answers to
  • Ask direct questions
  • Ask one question at a time
  • Order your questions logically

Your business can implement some of these methods to receive customer feedback. The only thing to keep in mind is that they all require some time and effort from you and your team.

But, what if there was an easier, less time consuming, more efficient method of collecting customer feedback? There is!

The easiest way to collect customer feedback

Some of the methods above require some time, and your time is valuable! The easiest way to collect customer feedback is using automated customer experience survey software with SurveyMonkey integration.

This software can be implemented in your email system and collects data of your customers. For example, after a customer makes a purchase on your website, you can automatically send a customer feedback survey to that customer after a pre-defined interval of time.

You set up a survey once, that’s all you need to do. This way, you never have to worry about follow ups, asking customers for feedback or creating forms that do not reach your customers effectively.

Later, you can login and see all the automatically collected information from your customers. This can help you improving your business in the long run. You never have to worry about customer feedback anymore with this constant loop of feedback.


  • Set up once
  • Collect ongoing data
  • No time spent sending out surveys
  • Easily check overviews of responses
  • Quality customer feedback that improves your business

Quality customer feedback

With our service we can take all the work out of your hands and will create a reliable system that collects customer feedback for your company. If you are looking for high quality feedback and want to save time, this service is definitely something for you!

To add to that, the software can be set up to work with any data source to fit your company’s specific needs. Everything that your company needs in terms of data collection and analysis can be customized.

Do you want to take your customer service to the next level? Please contact us for a quotation and we will take it from there. From then on you get to collect quality customer feedback to improve your business!

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