CaribMedia Newsletter – issue 101 – October 2017

Are you a business owner who strives for the optimal outcome when running your office and achieving goals? Are you an employee struggling to keep positive thoughts regarding your workspace? According to various research studies, happiness in the office is undeniably the road to success for all parties: employers, employees, and clients too.

Nowadays, social media allows you to connect with your audience in an easy and effective way. Increasing brand awareness and customer loyalty has never been easier. The only thing is; you do not want to upload posts to your social media channels just for the sake of posting. The content you create should provide value to your existing and potential customers. Learn why content marketing is becoming increasingly essential to businesses!

As Aruba is comprised of many small businesses (and as a small business ourselves) we feel it is very important to explore and make use of any potential and effective avenues leading to successful marketing. We’ve discovered one very valuable type of marketing: content marketing.

Do you want to increase your conversion rates but don’t know how to? There are many factors that influence conversion rates. Fortunately, there are plenty of actions you can take to optimize your website in order to increase conversion rates. We’ve made a list of tips you should use if you want to increase the conversion rate on your website.

Facebook’s new feed now offers an opportunity for businesses to gain additional organic reach that they may have lost. With the option of paid ads and Facebook prioritizing posts from friends and family many business pages struggle to maintain a strong presence with their audience or reach new potential customers. Thanks to the new Explore Feed more reach can be attained!

As we are now well aware of, social media is an intricate part of your business marketing strategy. Without it you are at an extreme disadvantage when it comes to your overall presence, customer service and competing with like businesses and brands. Discover 15 extremely beneficial social media management tools to help you work smarter, not harder!

Are you satisfied with your website results? Is it bringing in steady, consistent traffic? Are your visitors converting into customers? If you find your website is not performing to its full potential it’s time to perform a comprehensive review of your website to make sure you stay competitive in the digital world!

If you haven’t heard it already: SEO is CRUCIAL for small businesses. Many people associate keywords and content as a big part of one’s SEO, while it is key, there are other elements involved. This article breaks down these elements in two categories: on-page SEO and off-page SEO, and instructs how to get started and put tactics in place.

If you find yourself sitting there and asking, what is Google My Business? We have only two pieces of advice for you, get informed and set it up ASAP! Google My Business essentially is like a mini website of your business on Google.

Are you a business owner venturing into the world of mobile web experience? Interested to know what ‘change’ Google says has improved the page load time, especially for users on slower networks?