CaribMedia Newsletter – Issue 134 – Sep 2020

We are all in the B2P—business-to-people—business right now. “Those who engage in B2P marketing, approach their business customers not as mere organizations, but as individual people with unique wants, expectations, and tastes,” We have to recognize that businesses aren’t actually buying what you’re trying to...

The path to digital transformation may seem overwhelming but rest assured that it’s definitely worthwhile. Three actions for marketers to consider to set themselves up for future success: Let first-party data be your guide Your own data can paint a clear picture of shifting behaviors...

Winning businesses are the ones that can be easily found online! Reasons why some brands have been increasing their SEO budgets? SEO is a low-cost alternative to paid advertising Ecommerce continues to dominate Local businesses are in the spotlight Previous SEO efforts are still making...