CaribMedia Newsletter – issue 85 – June 2016

Because customers are looking deeper into what companies are doing, creating stories with your brand is a great marketing strategy.  Before making a purchase or creating a partnership, customers want to evaluate whether the company’s values align with their own. Implementing a brand story is...

Everyone in the business world is aware of the value of Social Media for brand awareness and lead generation. But turning Social Media leads into loyal customers takes a lot more than publishing posts and collecting likes. An essential part of taking advantage of the...

Instagram is a photo based platform that has become extremely popular, and is therefore being used by marketers as a promotion tool. To achieve success with marketing through Instagram, it is necessary to achieve balance in post frequency, engagement, proper use of hashtags and image...

A recent Salesforce study found that 70 percent of brands plan to increase their budgets for social media, as customers grow wary of banner ads. A growing number of brands are also partnering with social media influencers in an attempt to reach Millennials and Gen Z....

SEO and e-commerce are always evolving. It is essential to follow and keep up with the trends to stay ahead of the competition! Even though you might not be directly involved with the SEO of your company’s website, understanding everything your website provider does to...

In the past, having a physical address and proximity to the searcher as ranking factors, gave local businesses a shot at attracting customers from search engines. This break is now slowly ending with the size reduction of Google’s local pack and creeping ads. Businesses must...

The average person spends 30 hours per month using apps! Simply copying and pasting an existing web marketing strategy to an app, however, is not good enough in creating value for customers. Developing exclusive content for your app users is a necessary step to maximizing...

Have you ever found yourself wondering how to craft your message intended for your mobile customers? Google shares with us what they call the Micro-Moments Framework. Micro-Moments are consumers’ reflexive allusion to a device to fulfill an immediate need. When designing and optimizing mobile content,...

Trikes Aruba’s new website presents a custom design by CaribMedia featuring custom short codes & scripts. The website includes a redesigned Navigation Menu, image carousel, a background Hero Video, and a user friendly booking module. This mobile-friendly website uses the WordPress CMS platform with a...

Among the many factors determining search engine page rank, in 2010 page speed became an important determining factor of page rank in search results. For those who have relied on a strong and trustworthy desktop site to lure in mobile users, they will surely be...