3 Critical Principles of Effective Calls to Action
If you are committed to boosting your conversion rates, you must learn to write a compelling call to action. A call to action is what you want people to do when arriving on your website. Use these principles to include strong calls to action on...
The Importance of Landing Pages for your Online Marketing Strategy
Have you ever thought about where on your website people should “land” after clicking the link on your Facebook ads? Landing pages are special pages on your website that keep people focused on your offering, and help turn leads into customers. Read more
Aruba College Fair’s new website features a completely new custom design by CaribMedia. The site is mobile friendly, and includes a redesigned navigation menu, image carousel, and a custom slideshow. This website has a responsive design, and uses the WordPress CMS platform. Read More
3 Facebook Ads Case Studies for Improving Conversion Rate
There is more to hi-ROI Facebook campaigns than a pretty image and a catchy headline. The goal of Facebook advertising is a favorable conversion rate. Learn how to market through social media by examining what successful companies have done. Read more
8 Old Fashioned Social Media Tactics you Need to Stop Using Now
Social Media has changed a lot from their beginning. Even practices that were considered common two years ago are outdated and ineffective to achieve your business goals. Is your business stuck from these old tactics? Read more
What Instagram’s Algorithm Change Means for your Business
With the algorithm change, Instagram now tries to guess a person’s level of interest in a particular post. This means that small businesses seeking to grow their audience have another hurdle to overcome to get seen by the right people. These tips will help your...
Google to Tell you When you Found a Good Hotel Deal
Google has quietly rolled out a new addition to its search results pages. Next time you search for a hotel on Google it may tell you where you can find the best deal. The feature tells you where you can get a deal, as well...
7 Reasons you should Stop Managing your SEO and Hire a Pro
Did you get a website built by someone 5 years ago and decided to manage it yourself from there? Maybe back then you had an idea of what had to be done to maintain the relevancy of your site, but now the game has changed...
Great marketers take an opportunity when they see it! With the popular app of 15 million downloads, businesses have gotten creative to attract Millennials. Try any of these tactics to promote your business using Pokemon Go. Read more
6 Signs Marketing is in a Mobile Engagement Crisis
58% of consumers will delete an app within 30 days. With the increase in popularity of mobile and apps, consumer expectations have also changed dramatically. People expect a highly personalized, relevant, and timely experience. Read more