The path to digital transformation may seem overwhelming but rest assured that it's definitely worthwhile. Three actions for marketers to consider to set themselves up for future success: Let first-party data be your guide Your own data can paint a clear picture of shifting behaviors and...
We are all in the B2P—business-to-people—business right now. "Those who engage in B2P marketing, approach their business customers not as mere organizations, but as individual people with unique wants, expectations, and tastes," We have to recognize that businesses aren't actually buying what you're trying to sell, but...
Seeing a pattern in your inquiries? Can you point out the frequently asked questions? Than chatbots can really make a difference for you! Available 24/7, improved customer service, and cost-saving. Speaking of customer service, we have helped clients set up automated responses through their Facebook Messenger. This...
The most handled item in a restaurant is definitely the physical menus, as diners put cleanliness and safety as a top priority...
In a recent podcast episode of Asian Efficiency, the host shares some web tools to automate your personal and your business life. Some of their favorite browser extensions to save time: OneTab: Save up to 95% memory and reduce tab clutter. Evernote Web Clipper: Clip, highlight,...
Travel on your mind? You're not alone! People are searching the web for their next destination, want to know the key moments in a consumers' journey to win them over, and choose your business? Check out 10 ideas to improve your travel marketing strategy using PPC this...
There's no doubt that every industry has been affected by coronavirus. But as we in Aruba have experienced, the impact on travel has been the most significant. How to know when to reopen What travel's new normal may look like Why safety is the new...
With endless forms of creative expressions such as the literary arts, music, and even culinary and farming it is almost human nature for us to find ways to survive, so we learn to adjust and adapt. "Creativity is one of the most powerful tools we have...
In the business of developing an experience that makes people's lives simple, consumers are paying more attention to what brands are doing to promote diversity and inclusivity in the workplace and this plays a big factor in the consumer's buying decision. With a society that's demanding...
What better time to think about creativity than during our most trying times. It's an opportunity to question your business current process and how they are contributing or inhibiting creativity in your team. Here are some key lessons for leaders to ignite their teams' creativity: Remember...
