28 Apr 2022 2022 Google Search trends tell a tale of two moods: Optimism and uncertainty
New Google Search trends in 2022 show people filled with heightened emotions as we navigate our ever-changing world.
Google’s analysis of thousands of high-growth searches from the start of the year provide a better understanding of this duality of emotions. It shines a light on both the confidence and the concerns we collectively feel — and how this is shaping dynamic consumer needs and behaviors.
1. Ready to Socialise
Two years after the pandemic swept the globe and sent us into lockdown, we are eager to leave the house. Find out about the social activities filling our calendars as restrictions continue to lift across the region.
2. Healthy balance
The pandemic has made us reorder our priorities, putting health and wellbeing first. Discover what a “day in the life” looks like as we seek balanced lifestyles and take care of our holistic wellbeing.
3. Money matters
The world continues to face great economic challenges, such as surging inflation and rising household bills. Learn what we search for when we look for solutions to manage our finances.
4. Mapping out travel
As restrictions continue to lift, search trends show that people are looking forward to hitting the road, rail, sea, sky, and slopes again. Find out which day of the week we are most likely to research our holidays.