30 Sep 2022 2022 Retail Marketing Guide: Drive Foot Traffic And In-store Sales
Searches for “open now near me” have grown globally by over 400% YOY
Now, more than ever, people rely on digital to make their purchasing decisions. But, it is important to note that shoppers don’t just turn to Google for things they want to buy online, they also use Google to find what they need nearby. To capture sales, businesses with physical locations need to provide customers with a more personal, seamless, and locally optimised experience.
Stand out with a Business Profile on Google
Shoppers often use Google to check product and business information online before going into the store. Claim your Business Profile at no cost to make sure you’re providing important information to customers when they’re deciding where to buy — like your address, pickup and delivery options, and store hours.
Create a Business Profile
Your Business Profile helps customers find and connect with you on Google Search and Maps. This profile includes information like your business’ address, store hours, photos, and more. To easily showcase your in-store product inventory for shoppers as they search, you can use Pointy from Google. It’s free of charge and connects directly to your existing point-of-sale system.
Highlight what makes your business unique
People want to shop from businesses that align with their values, so it’s important to highlight what makes your business unique. On your Business Profile, you can select various attributes to let customers know details about your business — like if it’s woman led or LGBTQ+ friendly.