28 Aug 2017 57% of Search Traffic is Now Mobile, According to Recent Study
As search traffic is on the rise for mobile devices it is important for marketers to adjust their strategy accordingly. According to a report provided by BrightEdge 57% of search traffic is coming from mobile phones and tablets.
The fact that mobile is on the rise may not be anything new to you. However, the report also shows that ranking positions for a vast majority of keywords differentiate depending on where the search was conducted (mobile vs. desktop). So in addition to making sure you have a fast, mobile-friendly optimized website you will need to assess the differences in keywords and rankings.
It’s also important to track the proportion of traffic coming from both devices and then understand the user intent of visitors (from both mobile and desktop). Do not miss any opportunities when it comes to the visibility of your most important pages on your website!