Email Marketing Best Practices For 2023

30 Jan 2023 Email Marketing Best Practices For 2023

Make Sure You “Get Permission”

Before you can begin sending emails, you need to obtain express permission from the people you want to send them to. Express permission occurs when somebody explicitly says yes, you may send them emails (by, for example, typing their email address into your website subscribe form). Under the General Data Protection Regulation (GDPR) privacy act, you need explicit permission in order to send someone emails.

Collect Emails From Messenger

To obtain addresses, create a Messenger bot flow that asks the user for their email address. Facebook Messenger Marketing is a great way to start the conversation because that’s what the platform was created for; people are very open to interacting on social networks like Facebook.


Craft Compelling Subject Lines

Subject lines are hugely important, but they can also be difficult to write — a good subject line describes what’s inside the email while still leaving enough mystery that people click to read the full message. You can write better subject lines by personalizing them and/or asking a question.

Infuse your subject lines with a sense of personality, too (if it’s on-brand for you to use a smiley-face emoji, go for it!). Keep them short (ideally, under 50 characters) so they don’t get cut off on mobile. And use words that create a sense of urgency: Subject lines with “soon,” “daily,” and “weekly” have higher engagement rates.

Make It Easy to Unsubscribe

Making it easy for people to unsubscribe is actually a good email marketing strategy. If you make your unsubscribe button highly visible, people will feel reassured. They can duck out easily if they should ever want to leave, which probably means they won’t.

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