Forget B2B and B2C: It’s a B2P World Now

25 Sep 2020 Forget B2B and B2C: It’s a B2P World Now

We are all in the B2P—business-to-people—business right now.

“Those who engage in B2P marketing, approach their business customers not as mere organizations, but as individual people with unique wants, expectations, and tastes,”

We have to recognize that businesses aren’t actually buying what you’re trying to sell, but instead individual decision-makers – people – are the ones making the decisions for their companies.

Three steps to make your B2B (or B2C) marketing more about the people:

  • Map Out the Buying Center
  • Map out Personas
  • Talk to People

Read the full Business 2 Community article


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