SEO Is Now ‘Search Experience Optimization’

17 May 2016 SEO Is Now ‘Search Experience Optimization’

We’ve exited the era of search engine optimization, and have entered the new age of search experience optimization. Search engines have been upgrading their algorithms and machine learning processes to account for the end-user’s experience. So, how should websites be optimized for the search engines now that user experience plays such a big role?
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