26 Apr 2017 SEO & Website Design: Everything you need to know
Your website is the center of your digital marketing world and yet much too often, businesses don’t think about SEO until after having a website designed. Don’t let your site lack on the SEO and digital marketing front.
Your website is the most important aspect of your digital marketing world. Your website is the place where all your online traffic goes to. The best thing is when the biggest part of your traffic is organic traffic. SEO should be an integral part of your website design (or redesign) process. You need to find out which areas you need to consider to ensure your site is built for success.
The goal should be to build an SEO-friendly website so search engines will index your website and rank it. Search engines need to be able to explore your website and read all the necessary pages, so you need to optimize your website for that too. Search engines use web crawlers to index and explore your website. Since there are endless possibilities to build a website, not every type of crawler can understand the way your website is built.
That is why you need to optimize your website for search engines to be able to read your website sufficiently. Important aspects that need to be optimized are your URL, hosting and CMS. Another important thing is to have your main page consist of text instead of images, and to optimize your link structure with internal links to make your website accessible for crawlers.
Other SEO factors are the speed of your website, as well as optimizing your images, meta tags and mobile version of your website. Nowadays, a big part of your traffic will come from mobile devices. By optimizing the mobile version of your website, not only will you increase the chance of getting new customers, search engines will also see this as a huge advantage.