30 Dec 2022 Top Marketing Channels and How They Will Change in 2023
Marketing channels are the different tools or platforms you use to reach your target audience. By understanding the different values of specific marketing channels, you will be able to form a content distribution plan that fits your audience.
TOP MARKETING CHANNELS
- Websites & Blogs
- Email Marketing
- Video Marketing
- Social Media
B2B marketers will likely focus significant effort on website and blogging channels because buyers often rely on websites before making purchasing decisions. Websites also offer vital content sources for prospects, and SEO is how B2B marketers plan to attract their ideal customers.
Email marketing may just mean newsletters, but it can also be used for B2C content such as personalized communication, time-sensitive notifications (like product launches or sales), and cart abandonment email reminders.
Email is also an owned media channel, meaning nobody is dictating when, how, and why you can contact your prospects. However, keep in mind that customers will unsubscribe from over saturation.
If you’ve yet to get started in video marketing, now is the time. Video can boost conversions, improve ROI, reach new audiences, and help you build relationships with current customers. Video is the top media format marketers leverage for their strategies.
Social media is likely a top digital marketing channel because of LinkedIn. In the B2B landscape, LinkedIn offers a great platform for interacting with business-minded people. LinkedIn is also fifth as the most effective platform to use, with a 14% ROI.
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