October 2016, mobile and tablet devices accounted for 51.3% of internet usage compared to 48.7% by desktop. This marks the first time worldwide mobile internet usage has surpassed desktop. It seems mobile-friendly websites need to be a priority! Read more...
Google has began testing a new “mobile first” version of its search index. This prioritizes mobile content in all search results. Page rankings will be based on their mobile content if this version comes into play. Are you ready? Is your website mobile friendly? Read more...
Every business shares a common goal: drive more traffic to their website. However, not everyone is successful with their SEO efforts. To maximize your search marketing strategy be sure not to leave the following areas out. Read more...
The accuracy of data and metrics of Facebook regarding advertiser’s video ads is in question. Facebook has come forth to improve this issue and has launched a new blog called Metrics FYI, where clients can view for themselves the changes and corrections being made. Read more...
Many companies are keeping up with today’s social media trends and have joined Instagram. However, not all have maximized their business profiles to their full potential. Learn how to perfect and make your business profile more effective with these tips. Read more...
It’s nearing the end of the year, time to prepare for the new year! As we know trends, social media and technology are ever changing, forcing the marketing industry to keep up. It may be useful to take into account the following trends to stay...
Take advantage of your email subscribers and learn how to send quality and effective email content. Rather than the consumer searching for you, you are reaching out to them to sell whatever it is that you are promoting. Keep in mind these 6 tips when...
If you have recently started using an analytics tool to try to figure out your website traffic, then you know there’s a lot of information there. Once you know what to look for (and understand what it means) you can begin to adapt (optimize!) your...
