CaribMedia Newsletter – issue 80 – January 2016

The gold medal of all advertising methods is Content Marketing and creating an effective strategy will help you engage with your customers, leaving them well informed and interested in finding out more.  Look into these methods used by winning companies and triumph over your competitors....

Marketing has a lot to do with applied psychology and having a better understanding of the human mind will allow you to better persuade customers into buying. Buyers act in certain ways as they’re wired to do so. Improve your company’s marketing ability with these...

Instagram has grown considerably with its user base over the past year, reaching more than 400 million active monthly users. It has also opened its platform for all users to advertise which allows companies to reach more diverse audiences. Understand why it is important and...

Many companies have experienced the dramatic fall in Facebook’s organic reach, which has created an increase of shift towards paid advertising. If you are in the position of not having the budget for this, there are several things you can do to increase your page’s...

Creating content for your website is crucial for it to be able to succeed. There are a few places we must look to create valuable content that your customers want and will be able to find in their searches. Try these three steps and put it...

Google is bringing a change in Chrome and sites should be pushing to abandon the traditional, less secure HTTP protocol and adopt HTTPS. Google wants everything on the web to be transmitted through a secure channel and will flag unencrypted websites as insecure. Contact CaribMedia here...

You can’t ignore the trend of internet users using their smart phones or tablets to open e-mails. As a company you should be optimizing your emails to reach these users and design your campaigns for your mobile subscribers. Learn how to do this here. Read...

Caribbean Accounting & Tax Consultants added an additional new website for their Bonaire division to present their broad profile of what CATC has to offer. This mobile-friendly website presents a custom team page and feedback and contact forms. Read more

ATCO’s new and additional website showcases their concrete products and features a FAQ page, contact form and an about us section. The site uses the WordPress CMS platform with a responsive design that caters to mobile users as well. Read more