4 Things You Need to Know About the Future of Marketing

Future of Marketing

19 Jul 2017 4 Things You Need to Know About the Future of Marketing

Nowadays, consumer expectations are extremely high. The important part of the future of marketing is that it should all be about delivering relevant and useful experiences.

4 things you need to know about the future of marketing

The ways people get assistance will evolve
In 2017, consumers use their mobile devices for only a couple of purposes. These purposes can be grouped into four micro-moments:

  • I-want-to-know-moments
  • I-want-to-go-moments
  • I-want-to-do-moments
  • I-want-to-buy-moments

It will also become easier for people to use their devices. Already, 20% of searches are now by voice, not typing. This is going to play a big part in the future of marketing.

Consumers want a frictionless mobile experience
If you want to stay ahead of the needs of consumers, it is key to start working with mobile right now. Your entire brand’s footprint should be optimized to ensure success in the future. The most important element of the mobile experience is speed. This is one of the main reasons people leave your website or app.

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