30 Nov 2021 5 Game-Changing Ecommerce Trends in 2022
The year 2021 inspired incredible change in the ecommerce industry as a result of the effects of Covid. The lasting effect of the pandemic position the ecommerce industry to hit great numbers — and below are five trends that will contributed to that.
1. Voice search for shopping
Whether you’re at home, in the office or practically anywhere, simply speaking to any of your voice-enabled gadgets makes things a whole lot easier. It’s no wonder why voice-search AIs like Apple’s Siri, Amazon’s Alexa and Google’s Assistant are tapping into it.
For ecommerce-business owners, this creates an opportunity to employ voice-search-optimization strategies to rank for keywords and phrases that perfectly suit voice-search queries.
2. Demand for personalized products
Personalizing the product makes a difference in customer satisfaction due to customers’ exclusivity when purchasing. In exchange for this, 22% of consumers are ready to share their data.
Nike, for example, in its Lunarglide shoe edition, allows customers to create their designs and choose their preferred colors. It’s the same for Enfamil, which requests due dates of babies from expecting mothers to provide personalized information throughout the pregnancy.
More brands are adopting this practice, and in 2022, most ecommerce businesses will do the same as personalization makes customers’ shopping experience easier and strengthens brand loyalty.
3. Customer-service management with chatbots
Customer service is a big part of the business. Handling customer queries is one part; solving those queries is another — and few businesses can afford to hire thousands of customer-service representatives to do that.
Integrating chatbots into your customer service is the best move you can make now, as they can perform many different tasks:
- Collecting feedback from surveys.
- Answering frequently asked questions (FAQ).
- Suggesting product recommendations.
- Informing about current sale offerings.