AI-Powered Holiday Shopping: The New Trend Among Consumers

24 Oct 2023 AI-Powered Holiday Shopping: The New Trend Among Consumers

The holiday season has always been a time for joy, celebration, and, of course, shopping. But as technology continues to evolve, so do the habits of holiday shoppers. This year, a significant trend has emerged: consumers are increasingly turning to Artificial Intelligence (AI) to assist them in their holiday shopping endeavors. A recent study conducted by Sapio Research has shed light on this growing trend. Here are some key findings and insights from the study:

AI for Product Discovery

  • A whopping 69% of shoppers believe that AI will simplify the process of discovering new products and brands. This sentiment is even more pronounced among high-earning shoppers, indicating that AI’s influence spans across different consumer segments.

AI for Deals and Offers

  • 74% of consumers are of the opinion that AI will assist them in finding deals and special offers while shopping. This is a testament to the potential of AI in enhancing the shopping experience by providing value-driven recommendations.
  • Furthermore, 67% of shoppers anticipate that predictive AI will offer them useful recommendations based on their past purchases, further personalizing their shopping journey.

Brand Perception and AI

  • The integration of AI into the shopping experience also has implications for brand perception. 39% of the surveyed shoppers mentioned that they are more inclined to purchase from a brand that incorporates AI into the shopping experience.
  • Additionally, 20% of shoppers expressed loyalty towards brands that embed AI into their platforms.

The Rise of Social Shopping

  • The study also highlighted the growing interest in social shopping. One-third of the respondents indicated a likelihood to shop directly from Instagram. This was closely followed by Facebook at 31% and TikTok at 28%.
  • Given that these platforms leverage advanced AI models to curate content for users, it’s not surprising that consumers who appreciate AI in other contexts are also keen on shopping on these platforms.

Study Methodology

The research was a collaborative effort between Sapio Research and Shopify, encompassing 12,000 consumers from countries including Australia, Canada, France, Germany, and the U.S.

The integration of AI into the shopping experience is not just a fleeting trend but a reflection of the evolving consumer landscape. As brands and retailers adapt to these changes, the focus will be on providing a seamless, personalized, and value-driven shopping experience for consumers. With AI at the helm, the future of holiday shopping looks promising.

Source: MarTech

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