28 Jul 2021 An Advertiser Playbook For The Rise Of Streaming
What should advertisers know when it comes to TV and streaming trends?
- Consider ad-supported streaming services
- Simplify cross-platform video sharing
- Meet people’s real-world expectations more quickly and holistically
Most people have spent 2020 with a remote in one hand and a mobile device in the other, so why not meet/reach them during their screen?
Read the full iab. article here