Cookiepocalypse: Privacy and Ads in Chrome

29 Apr 2021 Cookiepocalypse: Privacy and Ads in Chrome

Google is trying to avert the cookiepocalypse for the ad tech industry.

Therefore, they’ve been working on FLOC: A Federated Learning of Cohorts.

In short, this will enable “interest-based advertising on the web” without giving too much individual information to advertisers.

Read the full The Verge article here.

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