19 Jul 2017 Facebook Makes Messenger Ads Available Globally
Facebook just launched a new advertising technique. From now on, Messenger advertisements are available to advertisers worldwide. Messenger has been growing and now has 1.2 billion active monthly users. The goal is to convince advertisers with these numbers to advertise on Messenger.
How does it work?
Advertisements will appear on the main page of users. When a user scrolls through their messages, they will eventually see a sponsored message. This message can be clicked and will direct the user directly to the landing page of the advertiser.