27 Sep 2017 Facebook Will Target Ads to People Based on Store Visits, Offline Purchases, Calls to Businesses
Facebook is now using its online-to-offline ad measurement tools for offline-to-online ad targeting. Meaning advertisers are now able to publish target ads directed towards people who have visited their physical (brick-and-mortar) store.
This new feature of target ads will also have the ability to retarget people based on offline events that Facebook can track, such as in-store product purchases and calls made to businesses (such as: stores, restaurants, offices etc.).
These new re-targeting options are being added to Facebook’s Custom Audiences ad-targeting portfolio, allowing businesses to make use of information they collect outside of Facebook and apply it to ads they are buying on Facebook.