Google’s Helpful Content Update Rolls Out

30 Aug 2022 Google’s Helpful Content Update Rolls Out

It’s confirmed! Google begins rolling out the helpful content algorithm update, which rewards people-first content and devalues content written for search engines.

Here are seven points you need to know to ensure you’re creating people-first content based on guidance provided by Google.

1. Don’t Stray Too Far From Your Main Topic

“Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?”

Stick to their area of expertise. Creating content for search engines can sometimes mean publishing articles outside your niche. Let’s say you have a recipe website and see an opportunity to capitalize on a high-volume keyword related to skin care. While the article may be helpful, an existing audience that comes to the site expecting recipes is unlikely to find it helpful.

2. Do Demonstrate First-Hand Experience

“Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?”

Don’t write about something you haven’t personally experienced. Creating content for search engines first can involve writing about products and services you haven’t used first-hand. These types of articles are usually accompanied by affiliate links that earn the author a commission. Since the author has no experience with what they’re writing about, the content isn’t as helpful as it could be. If you have experience with the product, service, or place you’re writing about, make it sufficiently clear with original photos or insights.

3. Do Provide Sufficient Answers To Searchers’ Questions

“After reading your content, will someone leave feeling they’ve learned enough about a topic to help achieve their goal?”

Content is helpful when it teaches people something or helps them accomplish a task. Creating content for search engines can often involve writing a lot without saying anything of value. When writing content for people, you should help them answer a question or resolve a concern that led them to find your website in the first place.

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