How marketers can stay one step ahead of voice search

09 Mar 2020 How marketers can stay one step ahead of voice search

Unless you’ve been living under a rock, you have probably heard or seen somewhere that half of all searches this year will be conducted through voice-enabled devices, like Siri or Amazon’s Alexa. But did you know that:

  • 30% of these searches will be done without a screen?
  • Voice search queries include three to five keywords and are longer than text-based searches?
  • 20% of UK consumers use voice search devices multiple times a day?

Clearly, voice search is no longer just another search option to keep in mind. And unfortunately, many old SEO and marketing strategies simply won’t work here.

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