26 Apr 2017 How Mobile Influences Travel Decision Making in Can’t-Wait-to-Explore Moments
Just because a vacation is booked doesn’t mean the research and planning is all done! Explore moments that happen after travelers have booked—and how travel marketers can capitalize.
Accordingly to Google data, 85% of leisure travelers decide what they are going to do after having arrived at their destination. Also almost all travelers expect their travel provider to provide them with information while they are on their trip.
Something that enables people to be more spontaneous and make impulsive decisions is their smartphone. People are often looking up ‘things to do near me’. This brings the opportunity hotels and excursion/tour companies to provide travelers with relevant information. Also, mobile apps are used often, however mobile friendly websites still get more traffic. Make sure to optimize your website for mobile devices!
Another opportunity for marketers is to interact with travelers who are visiting for the first time. The majority of travelers are visiting a place for the first time, making for a great opportunity to guide them along with their perfect vacation itinerary.