28 May 2020 Navigating Advertising During the COVID Storm
The “new normal” have advertisers looking into past recessions and pandemics for guidance on how to market to consumers. Although times have changed, similarity is evident within the current lack of sales and overall financial hardship faced by consumers.
Adobe reveals comprehensive survey results and strategy guide to help brand marketers achieve success.
Some key findings include:
- Consumers want targeted advertising
- Increased spending among millennial men
- It’s time to stop the “we’re with you” ads