Personalized Advertising and Privacy Are Not at Odds

24 Feb 2021 Personalized Advertising and Privacy Are Not at Odds

Facebook has been using the information of their user in order to show personalized ads.
This is to show you content you care about instead of things that don’t interest you.

Small businesses have been using Facebook ads because of their cost-effective way of reaching potential consumers. Not only reach but also connect with its customers.

Facebook acknowledges the concern people have about their privacy and online advertising and clarify their belief that personalization doesn’t have to come at the expense of privacy.

read the full Facebook article