27 Sep 2023 QUICK BITS SEPTEMBER 2023
Welcome to our Quick Bits section! These are short custom-crafted pieces with practical tips and tricks and the latest innovative news snippets.
- Google’s September Helpful Content Update
- SocialMedia Posting Ideas for October 2023
- App of the month: DeepL
Google’s September Helpful Content Update
Google announced the September 2023 Helpful Content Update which contains important changes to how sites are ranked. Here are the key takeaways:
- Improved Classifier: Google introduced an “improved classifier” for the helpful content system. The specifics of what was improved remain unclear, but Google has provided some hints.
- Hosted Third-Party Content: Google updated its documentation to advise against hosting third-party content on main sites or subdomains without close supervision. Such content can influence site-wide signals, like content helpfulness. This isn’t entirely new; Google has previously commented on the practice of hosting third-party content on subdomains or subfolders.
- Content Creation: Google made a subtle change in its stance on content creation. Previously, the emphasis was on content “written by people.” Now, the focus is on “helpful content created for people,” suggesting that AI-generated content can also be considered helpful.
- Self-Assessment: If site owners believe the update has negatively impacted their site, Google advises them to self-assess their content. The aim of the system is to reward genuinely helpful content.
- Expert Review: Google emphasized the importance of having content written or reviewed by experts or enthusiasts knowledgeable about the topic.
- Content Freshness: Google addressed the practice of changing content dates to make them appear fresh without substantial updates. This tactic is on Google’s radar.
- Content Additions/Removals: Google cautioned against adding or removing large amounts of content solely for SEO purposes.
- Future Updates: Google hinted at future updates that would enable the helpful content system to better understand content from personal or expert perspectives. However, these changes are not part of the current update.
SocialMedia Posting Ideas for October 2023
October is synonymous with pumpkin-spiced lattes, falling leaves, and of course, Halloween. But there’s so much more to this month than just costumes and candy. As we dive into the heart of autumn, it’s a golden opportunity for brands and individuals alike to explore a myriad of events and observances that resonate with diverse audiences and you might want to incorporate in your October social media planning.
- Breast Cancer Awareness Month #BreastCancerAwareness
- Women’s Small Business Month #WomensSmallBusinessMonth
- Adopt a Shelter Dog Month #AdoptAShelterdogMonth
- Dyslexia Awareness Month #DyslexiaAwareness
- Emotional Wellness Month #EmotionalWellnessMonth
- LGBT History Month #LGBTHistoryMonth
- Global Diversity Awareness Month #GlobalDiversityAwareness
- Economic Education Month #EconomicEducationMonth
- Pizza Month #PizzaMonth
- Pet Wellness Month #PetWellnessMonth
- Tackling Hunger Month #TacklingHungerMonth
- October 1: International Music Day #InternationalMusicDay
- October 1: World Vegetarian Day #WorldVegetarianDay
- October 2: International Day of Non-Violence #DayOfNonViolence
- October 3: Mean Girls Day #MeanGirlsDay
- October 4: Golf Lovers Day #GolfLoversDay
- October 4: Taco Day #TacoDay
- October 4: World Financial Planning Day #FinancialPlanningDay
- October 5: World Teacher’s Day #WorldTeachersDay
- October 6: World Smile Day #WorldSmileDay
- October 6: Plus Size Appreciation Day #PlusSizeAppreciation
- October 7: Depression Screening Day #DepressionScreeningDay
- October 9: Columbus Day #ColumbusDay
- October 10: World Mental Health Day #WorldMentalHealthDay
- October 11: Coming Out Day #ComingOutDay
- October 12: Stop Bullying Day #StopBullyingDay
- October 14: Dessert Day #DessertDay
- October 15: Global Handwashing Day #HandwashingDay
- October 16: World Food Day #WorldFoodDay
- October 16: Boss’s Day #BossDay
- October 17: Pasta Day #PastaDay
- October 21: Back to the Future Day #BackToTheFutureDay
- October 21: Mammography Day #MammographyDay
- October 25: International Dwarfism Awareness Day #DwarfismAwarenessDay
- October 27: Black Cat Day #BlackCatDay
- October 28: Chocolate Day #ChocolateDay
- October 29: World Stroke Day #WorldStrokeDay
- October 30: Candy Corn Day #CandyCornDay
- October 30 Checklist Day #ChecklistDay
- October 31: World Magic Day #WorldMagicDay
- October 31: Halloween #Halloween
Click here for some Awesome October Social Media Holidays and ideas (With Tips and examples):
https://localiq.com/blog/october-social-media-holidays-and-ideas/
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