29 Jul 2022 Should My Business Be on TikTok? Your Burning Questions Answered
There’s one question we get asked ALL the time: Should my business be on TikTok? The short answer to this question is “yes.” This blog post wouldn’t be very helpful if we left it at that though, would it?
Questions to ask yourself before joining TikTok
1. Is my audience on the platform?
2. Can I provide value to my audience on TikTok?
3. Is the time and resource investment worth it?
4. Can I do things on TikTok that I can’t do on my existing channels?
5. Does TikTok and the opportunities it provides align with my social media goals?
For social marketers, TikTok is becoming increasingly hard to ignore. It was the most downloaded app of 2021 with 656 million downloads (over 100 million more than its closest rival, Instagram), bringing the total to over 2 billion downloads globally.
Contrary to popular belief, TikTok is not just for Gen Z, meaning marketers can reach other age groups on this platform. Case in point: American TikTok users aged 35 to 54 have more than tripled year over year.
Regardless if you’re the hottest new retail brand or a local library in a small town, you can find a home on TikTok.
Here’s how you can get started:
Download the app and snag your handle. If you haven’t already, download the TikTok app and secure your brand’s handle. Get tips from our TikTok for business blog about adding more information to your profile and accessing metrics and audience insights.
Write your bio. Write a clever bio (check out your peers’ bios for inspiration) and add a link to your website. Be sure to add a UTM to your link if you want to track the traffic TikTok’s sending your way.
Get tips on TikTok Etiquette. For help understanding how to navigate TikTok’s difficult-to-define elements, get your hands on Hootsuite’s TikTok Culture Guide. Reading it is like sitting next to a friend who’ll explain everything in plain language. We promise it’ll bring you up to speed in no time.
Try making a quick video. Think of a funny sketch about your industry, try a dance move, or share a life hack. The videos don’t need to be high-quality—65% of TikTok users agree that professional-looking videos from brands feel out of place or odd on TikTok (Marketing Science Global Community and Self-expression Study 2021).