01 Feb 2022 Social Media Trends Taking Off In 2022 (And How To Leverage Them)
Social media has been a transformative force in the world of marketing and advertising. While it offers brands innumerable ways to reach consumers, the smartest marketers keep a close watch on new trends popping up on various social platforms so that they can figure out how to leverage them in their digital marketing before others do.
To help ensure brands can incorporate the trends that stand to have the most impact in a timely fashion, and thereby get a jump on the competition, the members of Forbes Communications Council share social media trends they see continuing to grow in popularity in 2022, along with great ways for marketers to capitalize on them.
1. Social Commerce
Social commerce is nothing new, but it is going to dominate social media in the new year. Consumers want to have experiences in the places where they are already spending time. We will see more brands testing shoppable functionality on all platforms. From shop buttons to livestreams to ads to influencers, the social sale will be at the forefront of smart social strategies.
2. Using Social Channels For Customer Service
Social marketing will be getting back to the basics of relationship building and customer service. Marketers need to get back to using social channels to communicate and connect. I realize that organic engagement is tough, even with paid content. The opportunity I see for brands in 2022 is to go back to using social channels for customer service, which is how many brands built a following way back in the day.
3. Interactive Elements In Social Selling
We will see computer vision applications, augmented reality and virtual reality become visible in social media marketing. People are looking for an immersive experience and will turn to social media for more long-form content versus typical short-form content. Organizations can embrace social selling with interactive tours, self-guided assessments or instantaneous product demos.
4. User-Generated TikTok Videos
User-generated videos on TikTok will continue to force businesses to consider it as a primary outlet for brand awareness campaigns as well as a main outlet to share a business’ environment, social and governance commitments.