09 Mar 2020 The Anatomy of a Retail Marketing Budget in 2020
Thanks to the continued evolution of technology, consumer brands are getting increasingly more skilled at serving ads that encourage us to read more, click here, download now, and add to cart.
Social media is one of the largest areas of growth in digital advertising – a recent study predicts that social media would grow 20 percent in 2019 to account for 13 percent of overall global ad spend. So, where and how are marketers spending those digital ad budgets in 2020? At Smartly,io, we asked 100 U.S. retail marketing decision-makers in roles spanning brand marketing, e-Commerce and sales, creative and design, product and performance marketing, and digital advertising.