The Consumer Journey Reshaped

27 May 2021 The Consumer Journey Reshaped

COVID changed the consumer journey, but what’s likely to stick?

According to Google’s research among the travel, retail, and finance industry, the focus should remain on offering a frictionless shopping experience.

  • Structure your team and budget to be omnichannel
  • Pay attention to pain points
  • Invest in your own website or app

Read the full Think with Google article here.

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