The Importance of Micro-moments: The Mobile Customer Journey

17 Jun 2016 The Importance of Micro-moments: The Mobile Customer Journey

Have you ever found yourself wondering how to craft your message intended for your mobile customers? Google shares with us what they call the Micro-Moments Framework. Micro-Moments are consumers’ reflexive allusion to a device to fulfill an immediate need. When designing and optimizing mobile content, businesses must think like their consumers. Read more

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