Twitter Rebrands its Media Website to Focus on Creators

30 May 2022 Twitter Rebrands its Media Website to Focus on Creators

Twitter announced that it has rebranded its Twitter Media website to “Twitter Create.” The social media giant says the website is a new hub for creators to access resources, product information and tips for getting the most out of Twitter. With this new rebrand, the company says it wants to make it easier for creators to understand how they can use Twitter’s creator products and connect with other creators. As part of the the new change, the @TwitterMedia handle is now @TwitterCreate.

Creators can access resources on the website by industry, including sports, gaming, news, podcasters, writers and more. Twitter says that by breaking down resources by categories, creators will be able to easily find content that is tailored to them. The website also includes guides for creators based on their goal on Twitter, such as earning money, engaging with their audience or further developing their brand.

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Twitter has said it plans to enhance the dashboard in the future and ensure that it becomes a place for creators to find ways to further grow their communities and analyze the money they’re making through the platform. The company also began rolling out “Twitter for Professionals” for businesses and creators. The new profile setting gives users additional tools to distinguish their profile, quickly promote content through ads and capitalize on Twitter’s future e-commerce efforts.

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