29 Jun 2021 Ways in which the pandemic has affected shopping behavior
The pandemic has affected shopping behavior in a number of ways, and not just in the sense of frantically disinfecting everything in shopping bags!
According to Google’s research many people pivoted to online shopping out of necessity, but now continue to reap the benefits for other reasons such as easier discovery.
- Shoppers are getting inspired in their digital environment
- They are looking for ways to shop where their cultural and identity values are supported
- Convenience remains key
Read the full Think with Google article here.