29 Jul 2022 Where Most Travelers Are Heading in Summer 2022 (and Why)
Travel is back in a big way!
1. Family vacations
Having to delay or cancel major milestones such as birthdays, weddings and graduations, many are anxious to reconnect with extended family. In fact, about two-thirds of consumers say they are planning to travel more with family in 2022 than 2021. The historic definition of “family travel” is evolving to be more multi-generational to make up for the time and memories missed. As such, we will see families broadening their horizons beyond the confines of the traditional “kid-friendly” destinations to include locations and experiences that are educational and entertaining for all ages.
2. Bucket-list destinations
2022 seems to be the year of the international, once-in-a-lifetime trip — earning the designation of “The Year of the GOAT (Greatest of All Trips). Think: dream destinations like the Maldives, Bora Bora, Petra and Machu Picchu — and luxury price tags to match. All age groups, but millennials especially, are ready to spend big on dream destinations, and after two years of saving and planning, many can afford it.
3. Impact tourism
Impact tourism might be one of the defining buzzwords of 2022 travel. This growing trend represents a movement from travelers to prioritize destinations and activities focused on environmental sustainability and local community investment. More and more established hotels are adjusting their marketing, programming and practices to attract more discerning guests. From partnering with local vendors and non-profits to offering guests low-impact activities to promoting carbon offsets, major chains are ready to adapt to keep dollars coming in.
4. Wellness travel
With the enduring focus on all things self-care, it should be no surprise that wellness-focused travel is having a moment. In fact, wellness tourism is growing at a 50% faster rate than conventional tourism. But today’s wellness isn’t limited to yoga, spa treatments and health-focused menus. One interesting trend within the larger wellness travel category is couple therapy and intimacy retreats. And tourism companies and hotels are getting creative to accommodate this growing market.