5 Reasons to Consider a Website Redesign

As a business owner, you probably appreciate that your web presence can be one of the most valuable tools to connect with your existing and potential customers.  To stay relevant, and make improvements to your business, it is important to keep up to date with and take advantage of current technology and design style trends.

When done well, redesigning your website can offer a high return on investment. With a new website design, your business will be able to engage visitors better and convert them from viewers to customers. Redesigning an aging site is often overlooked or postponed. But that’s why we at CaribMedia are here to help!

Here are five compelling reasons why you should consider a website redesign:

• Your website design is outdated

First impressions count. In today’s Internet arena, you only have a few seconds to catch your audience’s attention and be able to engage them with your website. With so many options to choose from, it is vital that your website stands out.

• Your website is not mobile friendly

Wi-Fi and mobile-connected devices will generate 68% of all internet traffic by 2017. In many markets, over 50% of online purchases are already being made on mobile devices. With an increase in popularity with mobile browsing, having a mobile friendly website is very important. The amount of users consuming content on mobile devices as opposed to desktops is only expected to increase.

• Your website technology is out of date

Technology progresses constantly, however many website platforms have not kept up with these changes. Your website technology being out of date can only slow your website’s effectiveness and can also cause your website to be more vulnerable to security breaches and unwanted hacks.

• You have low conversions/engagement

Your website should be able to attract and engage visitors, adapt to different types of visitors and optimize conversions towards achieving your business goals. If you are not seeing increases in conversions of visitors to buyers, then it is probably time for a website redesign.

• Changing businesses goals

Inevitably, business goals can change over time and your website should match those goals. Your website is an online reflection of your business and if business goals have changed, and your website does not reinforce or contradicts those goals, your audience could second guess your trustworthiness and seriousness.

Improving your website to be in line with current technology and web user trends will aid in reaching and engaging your desired target audience. If you recognize any of the above shortcomings in your website, please Contact Us and we will be able to assist you with a site redesign evaluation.