19 Jul 2017 The Biggest Internet Trends You Need To Pay Attention To Right Now
Mary Meeker published an in-depth report on trends that people should pay attention to. In this article you will find the 14 most important things that everyone should know.
Smartphone sales are slowing slightly
It is a fact that smartphones are not sold as often as they used to. Meekers states that in 2016, global smartphone shipping dropped by 7% compared to 2015.
Advertising is making the move to mobile
In order to advertise effectively, you should place your advertisements where people are going to see it. Nowadays, people are using their mobile devices most. In 2016, mobile advertisement revenue grew by 22%.
Social media ad platforms are providing more insights than ever
Advertisers have more ways to better target their audience and measure the results of their advertisements on social media. Three highly successful platforms you can use to target your audience are Facebook (Facebook Insights), Google (AdWords) and Snapchat (Snap Ads).