It’s one thing to know in your heart that you’re a social media whiz: it’s another to be able to prove it. Which is why social media analytics are so critical to any successful campaign or brand strategy. What is social media analytics? Social media analytics is...
Straight from the experts, some predictions for top marketing trends that will shape 2022. Be ready for shifts in the way the industry approaches inclusive marketing campaigns, shoppable content, and more. Here’s what we’re expecting next year: Identity is intersectional The pandemic has highlighted, and sometimes intensified,...
The final weeks of the year provide a natural opportunity to reflect on the world around us and plan for the future. As 2021 has been another year of change driven by disruptive external events, the year’s top videos — viewed by 2 billion people across...
