28 Jul 2021 CaribMedia Newsletter – Issue 143 – July 2021
In our Newsletter this month:
Why marketers’ picture of seniors is getting old
Digital Seniors are the new group to explore! The majority of online seniors have adapted to the digital age, not by choice precisely but more because it has become an essential part of their daily life. Especially during the pandemic, digital platforms played a big...
Connected TV Trends
What do we mean when we say TV? More and more people have made the TV their device of choice for all video consumption. For some, TV doesn’t mean only network television anymore. Now they have control and choice, making it easier to create their...
An Advertiser Playbook For The Rise Of Streaming
What should advertisers know when it comes to TV and streaming trends? Consider ad-supported streaming services Simplify cross-platform video sharing Meet people’s real-world expectations more quickly and holistically Most people have spent 2020 with a remote in one hand and a mobile device in the...
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